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turnerdesignonline.com
YOUR
COLLATERAL...
a selection of items from our
comprehensive
Collateral Check List—an
invaluable tool in
preparation for an
effective Promotion
►
What is the Message for
Which Audience?
►
Does it Complement and
Integrate with your existing
Collateral?
►
Do the Graphics Amplify or
Obscure the Messages?
►
What Actions do you want your
Audience to Take?
OBJECTIVE: INFORM ♦ PERSUADE ♦ ♦
♦ ♦ ♦ ♦ SUBJECT: PRODUCTS ♦
SERVICES ♦ ♦ VEHICLE: WEB SITE ♦
BROCHURE ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦
AUDIENCE: POTENTIAL CUSTOMER ♦
EXISTING CUSTOMER ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦
COVERAGE: LOCAL ♦ REGIONAL ♦ ♦ ♦
RESPONSE: CALL ♦ ORDER ♦ ♦ ♦ ♦ ♦ ♦ ♦
Effective
Cost Effective
Communication
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