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turnerdesignonline.com
YOUR
WEBS...
a selection of items
from our
comprehensive
Website Check
List—an invaluable
tool in preparation for
effective Webs.
►
What is the Message for
Which Audience?
►
Does it Complement and
Integrate with your existing
Collateral?
►
Do the Graphics Amplify or
Obscure the Messages?
►
Is it Easy to Navigate and Read?
►
What Actions do you want your
Visitors to Take?
WEBS
OBJECTIVE: INFORM ♦
PERSUADE ♦ LEAD GENERATION ♦
♦ ♦ ♦ ♦ SUBJECT: PRODUCTS ♦
SERVICES ♦ ♦ VEHICLE: WEB SITE
♦ BROCHURE ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦
♦ ♦ ♦ ♦ AUDIENCE: POTENTIAL
CUSTOMER ♦ EXISTING
CUSTOMER ♦ PARTNERS ♦ ♦ ♦ ♦ ♦ ♦
♦ ♦ ♦ COVERAGE: LOCAL ♦
NATIONAL ♦ ♦ ♦ ♦ RESPONSE:
CALL ♦ ORDER ♦ EMAIL ♦ ♦ ♦ ♦ ♦ ♦
About your company:
(what the organisation does,
what differentiates it from its
competitors with associated
customer/client benefits - may
be sourced from existing
corporate brochure/profile.
Should contain information
which will make potential
customers buy, call and/or
return to the site)
Do each of the delivery
vehicles complement each
other, i.e. PR, Newsletters,
Brochures, Internet and Intranet,
Annual Report, Corporate
Brochure...?
Relevant
Cost Effective
Communication
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