HOME   ABOUT   LINKS   CONTACT WEBS ADS COLLATERAL EXHIBITIONS IDENTITY FURR IFA ART-COURSES ACj JEWELLERY GALLERY SITE PREPARATION BROADVISION FURR AXARTE ORACLE MAGAZINES CARDS AXARTE FAYSAL turnerdesignonline.com Website Design Preparation  Much needs to be considered and decided before a reliable quotation can be made or a professional site produced. In summary: ● What overall image do you wish to project? ● Does the proposed communication reflect your current vision and objectives? ● What regional and/or departmental segmentation is appropriate? ● What are the products/services, who is the audience, what are the messages, what are the delivery vehicles and mechanisms (Print, Internet, Intranet, Multimedia options, etc.)? ● Do each of the delivery vehicles complement each other, e.g. PR, Newsletters, Brochures, Internet and Intranet, Annual Report, Corporate Brochure?... We recommend you work with us in person to produce the brief, or to provide an independent study and recommendation, where our deliverables would range from a completed site brief to a new integrated Communications Plan. This would be charged at our consultancy day rate. Communications Studies range from 1/2 a day for a small organisation well on top of the subject, to several weeks for a large multiproduct, multinational. What to Outsource and what to DIY? Few serious organisations DIY when it comes to the design and production of their annual reports, because the style and quality reflects directly on the image of the organisation. If this is true for an annual report it should be more true of a Web Site, which often has a much larger mandate and audience and within which the annual report is but one part. Points to consider: It is a sad fact that most commercial Web Sites do not do justice to their subject despite, and often because of, the technology. This is primarily because if they understand communications they do not understand computers, and vice versa. What is needed is a combination of skills in Marketing Communications, IT and Design  - not separate organisations or individuals at loggerheads, as is often the case, but working together or ideally individuals trained and experienced in all of the required disciplines. TURNERdesign has expertise and over 20 years of experience of Public Relations, Advertising, Sales, Marketing, Copy writing, Proof-reading, Graphics Design, Typography, Publishing, Database Publishing and IT. It also has the necessary independence, interpersonal skills, focus, motivation and tools. In reality decisions on who does what are critical. We can build the site from your data or we can help you produce the data with the minimum demands on your people. The process is similar to the production of an annual report, it should involve the same people plus department heads for the content / messages required for the wider audience. 'You must be happy with this step for communication to be effective.' < NAVIGATION (peterturner.org) << BACK